"I, Stoyan, was born on 25 February 1916 in the family of Bozhana and Atanas, Kruchmaria. I remember that my father was running the tavern at the Village Square. As I was selling southern fruits during the winter, I named my company Yafa, after the Israeli town of Yafa where my fruits came from. So this is how Yafata became my nickname."
And why is Pri Yafata such a popular venue for the locals? Perhaps it's because of what Stoyan wrote: "The tavern was doing very well and it was always crowded, because I never diluted the wine with water."